A’ayan “Credibility” Campaign
Aayan Leasing & Investment consisted of over 32 companies that lacked a unifying element. Despite being owned and operated by a highly reputable mother company, they were perceived as individual entities lacking the credibility they rightly had.
Objective: Build the spirit of the group internally and externally
Strategy: Focus on the most valuable asset that can inspire (internally) and reflect the group spirit (externally)
Insight: Aayan enjoys a great reputation & credentials
Approach: A powerful corporate campaign that will impact the employees of Aayan and convey the right message to the public
Big idea: Create an inspiring slogan that can lead the communication and unify the companies