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A’ayan “Credibility” Campaign

 

 

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Aayan Leasing & Investment consisted of over 32 companies that lacked a unifying element. Despite being owned and operated by a highly reputable mother company, they were perceived as individual entities lacking the credibility they rightly had.

 

Objective: Build the spirit of the group internally and externally

Strategy: Focus on the most valuable asset that can inspire (internally) and reflect the group spirit (externally)

Insight: Aayan enjoys a great reputation & credentials

Approach: A powerful corporate campaign that will impact the employees of Aayan and convey the right message to the public

Big idea: Create an inspiring slogan that can lead the communication and unify the companies

Client:

Ayaan Leasing & Investment

 

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