Diva’s: The birth of a brand



  • divaskuwait
  • divasduo
  • divaskuwait17
  • divaslogo26

The Crepaway franchisee in Kuwait asked for solutions for declining traffic & sales, increasing customer dissatisfaction and a strained and non-productive relationship between the franchisee and the franchiser.

Research yielded that the menu & service received negative perceptions, the store lacked identity and did not appeal to any market segment, and the name created confusion.

Objective: Revamp the brand and re-launch it in Kuwait

Strategy: Eliminate the current brand and build a new, modern one

Insight: Dining habits of the market require broader experience

Approach: Create a diverse, entertaining and dynamic modern dining experience with a young spirit

Big idea: New inspiring name & trendy ambiance


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