The Islamic Transformation of KIB
Kuwait Real Estate Bank was on the verge of beginning its transformation from Conventional to Islamic, pending the go-ahead from the Central Bank of Kuwait.
The sensitivity of this phase required specific corporate communication management capabilities and knowledge.
Objective: Co-manage and communicate the conversion of KREB (Kuwait Real Estate Bank) from conventional to Islamic banking system to staff, shareholders and customers, and insure a smooth internal transition
Strategy: Internally always ready, while continuing KREB’s business as usual
Insight: The conversion could happen any time upon the approval of Central Bank of Kuwait
Approach: Keeping the internal environment alert through powerful internal communication and external PR
Big idea: Countdown communication material based on a crescent growing to a full moon