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The Islamic Transformation of KIB

 

 

  • Kuwait Investment Bank Goes Islamic

Kuwait Real Estate Bank was on the verge of beginning its transformation from Conventional to Islamic, pending the go-ahead from the Central Bank of Kuwait.

The sensitivity of this phase required specific corporate communication management capabilities and knowledge.

Objective: Co-manage and communicate the conversion of KREB (Kuwait Real Estate Bank) from conventional to Islamic banking system to staff, shareholders and customers, and insure a smooth internal transition

Strategy: Internally always ready, while continuing KREB’s business as usual

Insight: The conversion could happen any time upon the approval of Central Bank of Kuwait

Approach: Keeping the internal environment alert through powerful internal communication and external PR

Big idea: Countdown communication material based on a crescent growing to a full moon

Client:

Kuwait International Bank

 

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