Midas Furniture “Win Double” Tactical Campaign



  • layout fourth draw 5th final
  • layout fourth draw 5th final


Midas Furniture sought to drive showroom traffic with an innovative tactical campaign that would yield immediate results. The offer comprised of two parts:

1) The chance to win up to 100% of their purchase value in cash on the spot and;

2) Entrance into a mega draw for the complete renewal of their home’s furniture


The campaign was highly successful because it provided guaranteed immediate reward (cash at purchase) in addition to a potential grand prize at the end of the offer period.


Midas Furniture


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