Midas Furniture “Win Double” Tactical Campaign
Midas Furniture sought to drive showroom traffic with an innovative tactical campaign that would yield immediate results. The offer comprised of two parts:
1) The chance to win up to 100% of their purchase value in cash on the spot and;
2) Entrance into a mega draw for the complete renewal of their home’s furniture
The campaign was highly successful because it provided guaranteed immediate reward (cash at purchase) in addition to a potential grand prize at the end of the offer period.